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Hilton Launches New Brand Tempo Into a Crowded Lifestyle Space

Hotel companies hardly ever shy away from creating new brands, even when they may sound and look like ones they already have.

Hilton is the latest hospitality giant to debut another brand.

The McLean, Virginia-based company on Thursday introduced Tempo by Hilton with a celebration in New York City.

It is the sixth brand Hilton has created in just a bit over three years and its 18th overall. And it’s probably its last addition for awhile.

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Tourism Promotion Needs to Evolve to Address Climate Change

Like most forms of marketing, tourism promotion is all about selling an idea. Depending on the destination, that idea may be an escape, relaxation, cultural immersion, or personal transformation.

But no matter how powerful, clever, or emotive their campaign is, rare is the tourism marketer that can compete with even a cursory glance at headlines recently: unprecedented fires across Australia, record-breaking flooding in Venice, a hurricane stalled for eight hours over The Bahamas, a gigantic glacier in Antarctica melting inexplicably fast. While we can’t say with certainty that climate change directly caused any one of these events, scientists say we can expect that extreme weather events like these will continue to become more common in the age of climate change.

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Travel Megatrends 2020: Subscription Travel Is the Next Frontier of Loyalty

The travel industry tends to view its products as a must-have for consumers. This mindset has led the sector to lag behind the entertainment and e-commerce world when it comes to building lasting relationships with digital-first consumers.

Travel competes, both as a consumer good and an entertainment product, with services like Netflix, Amazon Prime, and Facebook. Travel, hospitality, and experiences represent the antidote to the digital malaise felt in a world where consumers are beset by online shopping and entertainment options

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