Fallout From Thomas Cook’s Demise Will Reach Far and Wide in Travel
One of Europe’s biggest travel companies is no more and the damage it leaves in its wake is likely to take some time to clear. After weeks of speculation, in the early hours of Monday morning, Thomas Cook announced it was shutting down after failing to complete a $1.1 billion rescue deal. The collapse isn’t just awful news for its employees and customers but the hundreds of other businesses likely to suffer as a result.
Can Thomas Cook’s Surviving Brands Find New Homes?
The collapse of Thomas Cook in the early hours Monday saw the downfall of one of the biggest names in travel but some of its smaller brands continue to live on. Through a series of mergers and acquisitions, it had built up a mini-empire of tour operators and airlines that once stretched over the globe with outposts in North America and India. In recent times, however, the key divisions outside the UK were in central Europe and Scandinavia and some of these businesses are still doing business — at least for the moment.
United Airlines Simplifies Seat Upgrades With Points Incentives
Many U.S. road warriors have given up on the frequent flyer miles awarded by airlines. For all but the most profligate spenders, miles are tougher than ever to earn from flying, and they’re not so easy to redeem. Upgrades are another matter. Many flyers stick with an airline not because they want miles, but because they hope they can upgrade to a flatbed to Europe or Asia for free, saving thousands of dollars per trip.
United Airlines knows this, and on Tuesday, it outlined a new program executives claim will make it easier for the carrier’s best customers to sit in premium seats.
Marriott Continues Bonvoy Push Through Tech Hiccups and Growth
Like it or not, Marriott’s Bonvoy loyalty program is here to stay. At Skift Global Forum in New York City last Thursday, Marriott Chief Financial Officer Leeny Oberg suggested that Bonvoy would continue to be an aligning brand as the hotel giant continues to grow and expand into new markets. Not surprisingly, during the Q&A portion of the talk, two out of the three top questions submitted by the audience homed in on Bonvoy’s rocky integration with Starwood Preferred Guest and its members.